Sana Group was founded as a leading company in 2003 with a legacy of two generations of management. The group consists of four main companies: Sana Dam Pars, Yasna Mehr, Pararian Dam, and Pouya Darou. With a research, production, and distribution complex spanning approximately 20,000 square meters and employing over 100 people directly. Sana Group’s primary activities encompass four main areas: scientific research, production, commerce, and distribution, all aimed at addressing the scientific, technical, and product demands of animal health sector commodity of animal, poultry, and aquaculture producers.

1- Scientific and Research Activities:

Sana Group has undertaken extensive and specialized activities in this field, with the most important being the patenting of three products: Yasminomax®, Optorelease®, and Vital G®, and obtaining a knowledge-based certificate for Yasna Mehr and its product Yasminomax®. Execution of over 100 research projects and participation in more than 90 specialized doctoral theses resulting in the publication of scientific articles and books. Holding more than 300 specialized training seminars, and periodic regular visits to production farms are among the most important scientific and research activities of this group.

2- Production:

Sana Group, with 7 feed and concentrate production sites, soybean meal and hull processing, feed additives, supplements, slow-release, by-pass granules for ruminants, disinfectant solutions, detergents, disinfectant powders, and pharmaceutical feed solutions for use in the livestock, poultry, and aquaculture industries, with a variety of over 30 products under the supervision of the Iran’s Veterinary Organization and compliance with national and international standards HACCP, ISO, GMP, and Iran National Standard, is one of the active producers in the Middle East. It is anticipated that with the operation of new production lines, the variety of the group’s products will reach more than 60 products by next year.

3- Commerce:

The history of cooperation with foreign companies with a variety of over 100 unique products and the introduction of more than 20 innovative products for the first time in the Middle East has made Sana Group a prominent company in the field of commercial activities. The main commercial activities of the company revolve around sourcing the latest world products through importing finished products, importing semi-finished products, importing raw materials, repackaging, contract manufacturing, licensed manufacturing, custom manufacturing, etc.

4- Distribution:

With over 20 years of experience, Sana Group has a dedicated nationwide distribution unit for veterinary drugs, supplements, additives, and a specialized marketing and sales team, dedicated logistics equipment including warehousing systems, integrated delivery, and dedicated vehicles. The company operates under B2B and B2C models, employing capillary sales policies and strategy, providing technical and scientific services before and after sales, and monitoring and evaluating customer satisfaction and complaints through Customer Relationship Management (CRM) systems.